I am a volunteer who is very passionate about saving the Red Squirrel in the UK. I work with social media as part of my job and I created the @red_squirrels feed after discovering that there were no twitter feeds associated with the Red Squirrel (although lately @scotwildlife have been busilly twittering about the Red Squirrel and are well worth following).
I run the twitter feed @red_squirrels. This twitter feed was built with the aim of spreading awareness and getting people to report their sightings of the Red Squirrel.